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Sky is to adopt the Jaunt XR Platform as it caters to growing demand for virtual reality content.

The company's in-house virtual reality studio will use the technology to deliver content via its Sky VR app.

This will make it the first media company to adopt the Jaunt XR Platform for distributing immersive content, which includes a VR depiction of a Star Wars X-wing starfighter in combat with Imperial forces.

Gary Davey, Managing Director of Content at Sky, commented: "The viewing habits of our customers are evolving and the appetite for immersive content is growing day by day."

He noted that since the Sky VR Studio launched in 2016, the company has been "at the forefront of VR content creation - fusing together world-leading technology with the best storytelling and ideas".

"This year, Sky will launch ‘Hold the World’, an inside look at the Natural History Museum’s collection of rare objects featuring a three-dimensional hologram of Sir David Attenborough - a world first," Mr Davey said.

However, he stated that to deliver these experiences to customers, it needs to have the right platforms and technology.

As a result, Sky is "excited" to adopt the Jaunt XR Platform, as it will "let us take the next steps in our VR journey".

Mr Davey believes the move will help ensure the Sky VR app is ready to handle the "ever-more innovative and complex VR experiences we will be creating".

Dominic Collins, General Manager of Jaunt International, hailed Sky as an "example of a media company that is already producing fantastic immersive content for their viewers".

"Naturally, we wanted to give them the tools to distribute those experiences in a seamless way across their own channels," he said.

Mr Collins went on to state that Sky now has a "huge opportunity to pioneer the way in which immersive content enters and enriches the lives of consumers all over the world".

"We’re excited to power that vision," he added.

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