BT is appointing more than 1,000 new staff to deliver "the best customer service in the UK".
The new permanent roles will be in call centres across the UK and Ireland, as part of a commitment to answer 100 per cent of customer calls from British Isles-based call centres by 2020.
Marc Allera, Chief Executive of BT's Consumer division, commented: "We’re continuing to invest across the UK to give our customers the best connections, service, and experiences.
"These new roles will provide better job security, and will mean our people can focus on putting our customers first and offer the best help and support, whether on the phone or online."
This comes after BT was ranked poorly in Ofcom's latest customer complaints data.
Whereas the broadband industry average was 16 complaints per 100,000 subscribers between January and March 2018, BT was the subject of 23 complaints per 100,000 subscribers during this period.