closedownarrowexternal-linklogo-verticalmenu-barsearch Skip to main content
Jump to navigation
bt sport studios

BT TV added 97,000 new customers in the last three months, boosting its subscriber number to 1.4 million.

This huge growth was largely down to its sports offering. During the period, average viewing figures for BT Sport increased by 46 per cent, with "encouraging audience figures" (according to BT) for the group stages of the UEFA Champions League and UEFA Europa League.

BT Sport launched two and a half years ago, and it came out swinging. It promptly signed up big-name pundits and waged war on Sky's dominance of the Premier League rights. Sky still shows the lion's share of live matches, but BT has made significant inroads in only a short amount of time.

Its free-to-air sampler channel BT Sport Showcase has proved a success, according to BT. In the few months it's been available, it's shown 20 live events, with peak viewing figures of over a million.

BT's broadband division also showed strong performance, capturing 71 per cent of new broadband customers. That's probably due to the fact that having BT Broadband gives customers significant discounts on BT Sport and BT TV.

Expect big gains in BT's mobile business next quarter – on January 29th, it completed its takeover of EE, making it the largest UK mobile phone provider.

Join the conversation

comments powered by Disqus

Stay up to date

  • Google+ Follow uSwitchTech
  • Subscribe to our RSS feed

Latest comments

  • Kyle Dowling 3 weeks ago Hollywood lands major blow... Couldn't he jsut transfer ownership to another person in a country with more lax laws?
  • Donald Silverburgh 3 weeks ago Illegal Kodi boxes could... I mean what kind of article is this? Frankly mate, just tell me, is someone paying you to write such...
  • Andy Kill 4 weeks ago TVPlayer review Why don't you mention you have to have other apps as well like BBC iPlayer, and do these use your data...

Search news