Broadband firms should be doing more to clarify the level of service that their users are likely to receive in terms of download speeds, a consumer watchdog has claimed.
Which? states that many broadband customers continue to experience speeds less than half that advertised.
It bases its assertions on a study of more than 41,000 connections throughout the UK tested in February and March.
Tests conducted for more than 300 users established that while they were paying for services advertised as providing up to 8 Mbps, on average they achieved just 2.7Mbps.
Matthew Bath, technology editor for the magazine, comments: "We are calling on broadband providers to deliver clear, transparent advertising of broadband speeds rather than a vague "up to" maximum, so consumers can be sure they are getting the service they are paying for."
Meanwhile, regulator Ofcom has announced that is intends to conduct a survey examining the UK internet infrastructure, hoping to encourage investment in super-fast broadband for new housing and office developments.