Vodafone's plans to construct a mobile broadband mast in a Lancashire village have been scrapped after the operator bowed to pressure from residents.
A 13.8-metre high pole had been earmarked to be built in Fulwood, but villagers complained the device would have detracted from the visual landscape of the area.
Now, after a petition was signed and 28 letters of objection were sent, the Lancashire Evening Post reports that Vodafone has decided against the move.
The operator had said previously: "The proposed Vodafone radio base station at Garstang Road, Fulwood, is required to improve the 3G coverage to our customers in the area.
"This will provide our customers with access to mobile broadband with speeds similar to those offered by fixed line broadband suppliers."
Meanwhile, Vodafone mobile broadband speeds could still be given a boost in the future, with trials of a 21Mb product passed successfully, the company has confirmed.