Virgin Media's TV platform is to be expanded with new channels and additional catch-up TV thanks to a deal with Viacom.
The partnership with the owner of Channel 5 means Virgin Media customers will continue enjoying access to popular networks such as Comedy Central, Nickelodeon and MTV.
However, it also ensures more than 20 Viacom channels will be available to Virgin Media customers for the first time.
This includes Spike, which offers popular US entertainment, drama and reality TV shows such as Lip Sync Battle, Battlebots and Wynonna Earp.
In addition, the deal means Virgin Media customers can access hundreds of hours of box sets of popular programmes including Inside Amy Schumer and Geordie Shore, as well as kids' programmes like Paw Patrol and SpongeBob Squarepants.
It also means many of Viacom's most-watched TV channels can be enjoyed on mobile devices via Virgin Media's TV Anywhere platform, while customers will be the first in the UK to get access to mobile streaming apps MTV Play, Nickelodeon Play, Nick Jr. Play and Comedy Central Play
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, commented: "This agreement with Viacom means our customers will not just continue to have access to some of the very best TV from MTV, Comedy Central, Nickelodeon or the newly launched Spike, but can now enjoy even more programmes on demand - whether on TV or mobile.
"We continue to give our customers the very best TV to watch when and how they want and it’s fantastic to work with partners who really understand this."
Arran Tindall of Viacom International Media Networks, added that the deal gives Virgin Media’s customers "even greater choice and control over what, when and where they watch the broad array of quality content that Viacom has to offer".
He said the company is delighted to be partnering with Virgin Media to make content from all its branded networks available "on every screen and both on-demand and on-the-go".