Visitors to popular UK theme park Alton Towers will now be able to access wireless broadband services across the 500-acre Staffordshire resort.
The park's owners have signed a deal with Wi-Fi provider The Cloud to deliver free, unlimited wireless broadband services to visitors.
Due to go live this summer, Wi-Fi will allow theme park visitors to access the internet in between rides and attractions.
They will be able to upload photos and videos, check emails, surf the web and access the Alton Towers Resort App on a variety of mobile devices.
Katherine Duckworth, Head of Consumer Marketing at the Alton Towers Resort, said the rapid growth in the use of smartphones and tablets has "fundamentally changed how many of us use the internet".
She said this has increased people’s demand for internet access wherever they are, which is why the firm wants to offer Wi-Fi access to guests.
"The resort is all about having fun and creating lasting memories, which people naturally want to tell their friends about on social networks and even share photos and videos throughout their day with us," Ms Duckworth stated.
"The new Wi-Fi offering lets them do all this and more, making it a more personal and interactive experience."
Vince Russell, Managing Director of The Cloud, said the rollout at Alton Towers Resort is "a very important deal" for The Cloud.
"Not only does this put our Wi-Fi at the heart of one of the UK’s most popular tourist attractions, but along with the London Eye it is the second Merlin Entertainments’ venue to roll-out Wi-Fi with The Cloud this year," he stated.
"We look forward to delivering our fast, reliable internet access to the millions of visitors each attraction sees every year and enhancing their overall customer experience on the day of their visit.”
The Cloud now has more than 10,000 hotspots around the UK, which provide internet access for an estimated four million people per day.