Football fans will be given the opportunity to watch David Moyes' first Premier League match in charge of Manchester United free-to-air on Saturday August 17th.
For one day only, every household in Britain will have free access to Sky Sports on the first day of the season - with Swansea City vs. Manchester United the centrepiece of the line-up.
Sky Sports 1 will replace the regular programming on Sky 2 - on Sky and other pay TV services - and Pick TV - on Freeview and You View.
This means millions of home viewers can enjoy a live Premier League match, a Football League fixture, and a host of other football shows at no cost.
Meanwhile, Sky Sports has announced the fixtures to be broadcast live on its service during the first four months of the season.
Some 43 Premier League games will be aired before December 1st, with all 20 sides making an appearance by October 6th.
All three promoted teams - Hull City, Crystal Palace and Cardiff City - will feature on Sky Sports by the end of August.
Barney Francis, Managing Director of Sky Sports, reiterated his claim that 2013-14 will be the provider's "biggest ever season of Premier League football".
"When you look at the opening fixtures in black and white, you can see that no other broadcaster comes close to the quality that we offer," he stated.
"Sky Sports will show every match between last season’s top four as well as every club at least twice by December."
Mr Francis added that Sky will show three times as many matches as BT, and will have a schedule that is "even stronger than it was last season".
"With the best team of analysts, a fantastic new weekend schedule and coverage from the Football League, UEFA Champions League, La Liga and the SPL, this is the best ever football season for Sky Sports viewers," Mr Francis said.