Sky Sports has stolen away Indian Premier League (IPL) broadcast rights from ITV, having agreed a three-year deal to broadcast the tournament from 2015.
Viewers will be able to enjoy 60 live matches each year from the world's richest 20/20 domestic competition, which takes place in April and May.
The agreement strengthens Sky’s schedule of live year-round cricket, which includes Test coverage - with all England home and away games - the LV= County Championship, the NatWest T20 Blast and the 2014 Royal London One-Day Cup.
However, the news comes as a blow to free-to-air TV viewers, who again have no live cricket to look forward to without a Sky subscription.
The IPL has been broadcast on ITV4 since 2010, and the channel will air one more season before the tournament moves to Sky Sports.
From 2015, Sky Sports viewers will be able to enjoy coverage from the world's top four domestic Twenty20 cricket competitions - the IPL, the ECB's NatWest T20 Blast, Australia's Big Bash League and South Africa’s Ram Slam T20 Challenge.
Barney Francis, Managing Director of Sky Sports, said the IPL is "the cricket competition that everyone is talking about".
"From next year, only on Sky Sports can viewers follow the IPL live," he stated.
"Sky Sports’ cricket coverage has never been stronger, offering something for everyone including all the major Test playing nations and all the best players. We can’t wait."
Viewers have another T20 treat coming up on Sky Sports next month, as all the top cricketing nations head to Bangladesh for the ICC World Twenty20.
The West Indies are the reigning holders, having defeated Sri Lanka - competing on home soil - in the final of the 2012 staging in Colombo.
Marlon Samuels struck 78 of just 56 balls as the Windies made 137/6 from their 20 overs, before bowling out Sri Lanka for just 101.