UK viewers are set to shun the TV schedule over the festive period in favour of catch-up and on-demand services, new research suggests.
A recent study from industry regulator Ofcom, claims Brits are using more TV gadgets than any other major country.
The International Communications Survey 2015 found that 70% of UK adults will use free-to-air catch-up services such as BBC iPlayer and ITV Hub this December, ahead of all other major European nations, as well as the USA, Japan and Australia.
Those with an internet connection are most likely to catch up on their favourite shows through a tablet device (16%) and use an online service to watch TV or films (81%).
Yet the traditional battle for the remote over Christmas is unlikely to be condemned to history just yet, with conventional television remaining the most popular way of tuning in, with some 11.4 million Brits viewing last year's New Year's Eve celebration.
But the study does suggest that traditional TV viewing habits are on the wane, with Brits watching around 3 hours 40 minutes of TV per day, just below the average of 3 hours and 43 minutes clocked up for other sampled countries.
When Brits are using their TVs they tend to be connected to the internet, with 42% of homes owning an internet-ready TV - higher than any country sampled, except Spain.
As a result, viewers are increasingly likely to turn to catch-up services like All 4 or Sky On-Demand this Christmas.
James Thickett, Ofcom Director of Research, said: "UK viewers won't be tied to the TV schedule this Christmas.
"More than anywhere else, we're watching TV and films at a time that suits us, on a range of devices, in and out of the home. So this year, more people can fit their festive TV viewing around opening presents and carving the turkey."