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Landline services are becoming increasingly unwanted among consumers, a new survey has revealed.

According to research commissioned by Relish Wireless, 60 per cent only take a landline so they can get broadband. 

Figures also revealed that the proportion of people wishing they could get rid of their landline completely has risen from 40 per cent to 60 per cent in the last two years.

The apparent lack of need for a landline was highlighted when 36 per cent said they only use it once a month at most.

Furthermore, many assume any incoming calls are either automated or sales calls, leading some to not bother picking up the phone at all.

Bridget Lorimer, Head of Brand and Marketing at Relish, commented: "Our results have found that millions of consumers are paying for a service that they just aren’t using, exemplified by the fact they can’t even recall their own number.

"Despite this, they are still being charged for monthly line rental on top of the cost of their broadband by internet service providers."

Ms Lorimer said it is ridiculous that people are paying for a service that they do not use, adding that the British public are clearly "desperate to say goodbye to the landline".

The Advertising Standards Authority (ASA) recently introduced rules stating that broadband providers must offer all-inclusive pricing, with line rental and broadband costs being shown as a single figure.

The watchdog hopes this will prevent people feeling misled by advertising claims and paying more than they expected for an internet connection.

Providers must also give greater prominence to the contract length and any post-discount pricing, as well as upfront costs such as delivery, activation and installation fees.


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