Virgin Media has boosted the appeal of its TV and broadband bundles by adding an array of 3D titles to its On Demand line-up.
Around 50 hours of 3D content - including shows such as '3D Dive', 'Kalahari Meerkats' and 'Monster Trucks' - is now available to the firm's TV subscribers.
Virgin Media was the first TV service to bring 3D content to UK television screens, and to date more than one million shows have been watched on the firm's On Demand service.
Blockbuster movies including 'Oz the Great and Powerful', 'Life of Pi' and 'The Hobbit: An Unexpected Journey' are now accessible to Virgin Media customers in 3D.
The firm says these will be joined by "more exciting titles" in the coming months.
Kevin O’Neil, Head of TV Product Management at Virgin Media, claimed that 3D offers "a unique and often breathtaking experience" for viewers.
"Our customers are making the most of Virgin Media’s 3D On Demand line-up to sit down and try it for themselves," he stated.
"We offer our customers a wide choice of content and 3D at no extra cost is proving to be a valuable addition for many of our TV fans."