Broadband provider Virgin Media is continuing its expansion with the recruitment of 400 new staff members.
The firm will take on 90 new engineers, 80 customer care assistants and 230 customer service and technical support staff, reports the BBC.
New positions will be created at the firm's bases in Swansea, Manchester and Birmingham.
These are in addition to the 620 new roles created by the cable specialist in 2012.
Paul Buttery, Virgin Media's Customer and Networks Chief, told the news provider that the expansion will enable the firm "to better support the government's ambitions for the country".
The Con-Lib coalition wants 90 per cent of the UK population to have access to super-fast broadband by 2015, and for all communities to have minimum speeds of 2Mb.
"We’re investing in the very communities we serve to ensure all our customers get the experience they expect from us as we power Britain’s digital heartbeat," Mr Buttery stated.