Virgin Media has offered a boost to its broadband customers by relaxing its traffic management policy once again.
The broadband provider has cut its maximum peak speed reduction for downloads from 40 per cent to just 16 per cent, reports ISPreview.co.uk.
According to the news provider, the move comes after concerns were raised about the use of speed restrictions on what is advertised as an 'unlimited' service.
When the traffic management policy was introduced earlier this year, some customers faced speed reductions of up to 50 per cent for downloads and 75 per cent for uploads.
But the policy has already been adjusted a number of times, ISPreview.co.uk notes.
Mark Wilkin, Virgin Media's Community Forum Manager, said broadband users will now be able to get more from their service at peak times.
"Previously we’ve reduced speeds by 30 per cent at peak times if our traffic management thresholds are exceeded, or up to 40 per cent if heavy use continues," he explained.
"After reviewing our policy we are now reducing the peak time speed reduction for downloads to 16 per cent."
Mr Wilkin added that the full rollout of the new policy will be completed within a few weeks.