TalkTalk is reportedly planning to launch a new 'super router' that will help the telecoms provider to keep pace with rival offerings from BT, Sky and Virgin Media.
With competition for new TV, home phone and broadband customers continuing to increase, TalkTalk appears keen to steal a march on its competitors by harnessing the power of the latest wireless technology.
According to ISPreview, the so-called 'super router' will take advantage of cutting edge Huawei HG635 hardware and use the latest 1GB capable Wi-Fi wireless networking specification, known as 802.11ac.
At the moment, the only broadband provider with a device utilising the 802.11ac specification is EE, through its next generation BrightBox 2 router.
Though the technology offers several advantages over existing routers, a major deterrent for many communications providers is that the 802.11ac standard is not expected to be finalised by the start of 2014.
This means that support costs will initially be far higher - something that is not conducive to launching a mass market router, at least in the short term.
Nonetheless, TalkTalk is apparently progressing with its plans to launch the router, with ISPreview reporting that closed trials are taking place at the moment and will be completed by February 2014.
If the communications provider does press ahead with the launch of the 'super router', it is likely to face competition from BT, at least from a hardware point of view, as the HomeHub5 is also set to include ac technology.
Announcements from Virgin Media and Sky are expected in due course, though the fact that these broadband providers have both recently launched new routers means that any new technology is unlikely to debut until the second half of 2014 at the earliest.