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Plusnet, Virgin Media and Sky took the top three places in a chart of broadband providers compiled using Net Promoter scores.

Satmetrix surveyed 2,000 consumers to discover their opinions on a range of issues, including value for money, ease of use and access to support.

The study revealed that 51 per cent of respondents would promote Plusnet and its products, while 36 per cent would do the same for Virgin Media and 34 per cent for Sky.

EE and Vodafone were the worst performers in the Satmetrix poll, recording scores of just 25 per cent and 23 per cent respectively.

Some 42 per cent of respondents were identified as EE detractors, while 41 per cent

felt negative sentiment towards Vodafone.

Brendan Rocks, Satmetrix's Head of Data Science, said the Net Promoter 'leaders' are more likely to enjoy high customer retention, lower customer acquisition costs, and ultimately benefit from more sustainable growth.

"Many of the companies at the bottom of the rankings have huge potential to improve," he stated.

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