Virgin Media has announced it is to bring popular music video and entertainment platform Vevo to its TiVo service.
The move will give all TiVo customers access to a wide range of music videos, playlists and features, with the app boasting more than 250,000 videos from 20,000 artists.
Customers will also be able to access exclusive original programming, sessions and live music performances.
The new service can be accessed through the Music On Demand folder, Apps and Games and the Search and Discover menu on TiVo, as well as on channels 300 and 344.
Users can log in and access their Vevo playlists through the TV app, on their desktop or on their mobile device.
David Bouchier, Chief Digital Entertainment Officer at Virgin Media, said: “With music streaming doubling in the last year, Vevo will help meet customer’s hunger for music entertainment, increasing the quality and range of music available to TiVo customers.”
Alex Kisch, EVP, Business Development and Business Affairs, Vevo, added: “This partnership with Virgin Media is indicative of continued growth and popularity of premium music videos in the living room, and the integral role it plays in our daily music habits.
“Our content is now viewed over 16-billion times a month, and we are thrilled to be expanding our reach through this partnership. This move will enable Virgin Media customers to enjoy Vevo, in a dedicated area, giving them premium music entertainment directly from their set-top box."