David Tennant, Usain Bolt and Sir Richard Branson all appear in Virgin Media's latest super-fast broadband advertising campaign.
Each of the stars has featured in previous broadband bundle adverts for the firm, but this is the first time they have appeared together at the same time.
The new campaign is designed to promote Virgin Media's broadband, home, phone and TV bundles - the Virgin Media Collections.
At present, consumers signing up for the VIP, Premiere and Essential packages qualify for free account credit - up to a value of £100 - plus a free installation worth £49.95.
In the latest campaign, the first advert showcases some of the key features of Virgin Media TiVo - which is part of every Collection.
A clumsy Sir Richard accidentally deletes his favourite programme and, much to his annoyance, David Tennant himself.
"TiVo’s ability to 'undelete' comes to the rescue and brings everything, and everyone, back to how it should be," the broadband provider explains.
The second ad opens with three Davids arguing over which TV show to watch.
A fourth David then strolls across the screen, explaining that Virgin Media TiVo customers can record three programmes at the same time whilst watching a fourth - and harmony is restored.
In the third advert, David Tennant casually glances round to reveal a terrible lookalike of the legendary Usain Bolt.
He then explains that all broadband customers should get the super-fast speeds they expect – as they do with Virgin Media.
At this point, the impostor's attempt at Bolt's signature lightning pose is interrupted by the arrival of the genuine article.
Bolt strides across the screen and quickly shows the impostor the door.
Richard Larcombe, Director of Advertising and Sponsorship at Virgin Media, said the firm was delighted to see three big names flying the flag for its broadband, home phone and TV services.
"Our customers love how TiVo helps them watch their favourite telly and this new campaign showcases our unrivalled set-top box as well as our unbeatable broadband speeds," he stated.
"We’re building on a hugely successful 2012, including an outstanding line up of high profile campaigns, with Mo Farah, Stephen Fry, and of course, David, Usain and Richard. 2013 promises even more memorable partnerships and fantastic campaigns from Virgin Media."