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TalkTalk Mobile has trimmed the price and doubled the mobile internet usage allowance on monthly contracts for the Samsung Galaxy S5, as part of a time-limited promotion on smartphones.

Under the terms of the offer, TalkTalk broadband customers who sign up online for the Galaxy S5 on its TalkTalk Mobile network’s Small plan at £33.75 per month get 600MB of data per month.

Previously, you were looking at an outlay £37.50 per month and a 300MB monthly allowance. The tariff also includes unlimited texts and 300 minutes of calls.

Perhaps the pick of the revamped Galaxy S5 offers, though, is £36 per month – down from £40. With the double-allowance promo, this entitles you to 1GB of data per month, plus unlimited texts and 500 minutes per month.

The round of price cutting from TalkTalk also applies lower-end handsets that have typically made up the core of its smartphone range.

TalkTalk news

This has seen it tout what it claims is "Britain’s best value data plan", which includes a free handset and monthly allowances of 600MB, 300 minutes and unlimited texts from £7.50 per month.

TalkTalk Mobile’s decision to range the three-months-old Galaxy S5 and the similarly high-end, a la mode Sony Xperia Z2 has been mooted as something of a shift in strategy.

Until recently, its approach has been to focus on lower-cost and mid-range efforts, in keeping with its positioning as a value provider.

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