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TalkTalk has launched a new advertising campaign for its Superpowered Fibre Broadband offering.

The service provider is promoting its super-fast broadband service over a number of marketing channels, including outdoor posters, newspapers, radio and digital outdoor screens.

Up until July 23rd, Superpowered Fibre Broadband upgrades are available at half-price for six months.

TalkTalk subscribers can save money when upgrading their ADSL broadband deal to fibre - whether they are on the SimplyBroadband, Essentials TV or Plus TV tariff.

Olivia Streatfeild, Commercial Director for Consumer at TalkTalk, said her company is making Britain better off and helping customers save money.

"More than 19 million British homes can now get super-fast fibre broadband, so there has never been a better time to switch to TalkTalk," she stated.

Ms Streatfeild said TalkTalk Superpowered Fibre Broadband customers can save £193 over an 18-month contract compared to BT Infinity subscribers.

Even without the current half-price broadband promotion, TalkTalk fibre customers can save £152 over 18 months, she claimed.

"TalkTalk’s fibre customers now get the company’s best ever router, the brand new Super Router, which includes Britain’s fastest Wi-Fi connection thanks to the latest, super-fast 802.11ac technology," Ms Streatfeild added.

"The Super Router is supplied to all new and re-contracting fibre customers."

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